100 Most Popular Hashtags for Instagram By Category

People just won’t follow you on Instagram. Unless you:

  • Are a celebrity
  • Create attractive content consistently
  • Engage with people
  • Add the right hashtags

These are the most popular hashtags for Instagram if you want to increase your followers.

100 Most Popular Hashtags for Instagram By Category

1. Food Instagram Hashtags

Instagram

Food Instagram Hashtags
Hashtag Number Of Photos
#instafood 12,797,333
#foodporn 9,636,026
#foodie 855,117
#foodgasm 622,986
#foodstagram 598,549
#foodpics 394,563
#seafood 334,575
#japanesefood 280,233
#junkfood 247,273
#veganfoodshare 243,226

2. Fashion Instagram Hashtags

Instagram

Fashion Instagram Hashtags
Hashtag Number Of Photos
#fashion 257,030,473
#style 167,642,913
#instafashion 9,818,450
#fashionista 629,299
#fashionable 286,686
#streetfashion 271,712
#fashiondiaries 260,449
#igfashion 180,486
#fashionshow 157,252
#highfashion 138,017

3. Follow Instagram Hashtags

Instagram

Beware these hashtags can give you a lot of spam. These are Instagram hashtags that have the word follow. Some people use them to get more followers.

Follow Instagram Hashtags
Hashtag Number Of Photos
#follow4follow 205,227,045
#followforfollow 164,767,125
#instafollow 100,307,334
#followback 14,988,198
#ifollowback 5,870,002
#teamfollowback 5,489,830
#followers 4,475,489
#followher 919,288
#followbackalways 668,778
#follower 662,979

4. -Gram Instagram Hashtags

Instagram

These are Instagram hashtags that end with “gram”. A lot of people use their brand, product or any keyword and add “gram” to it.

-Gram Instagram Hashtags
Hashtag Number Of Photos
#webstagram 102,694,039
#tweegram 99,690,243
#statigram 39,917,095
#tagstagram 7,174,943
#regram 4,728,539
#petstagram 4,238,672
#textgram 3,644,395
#dogstagram 3,320,832
#versagram 2,740,556
#catsofinstagram 2,253,705

5. Insta- Instagram Hashtags

Instagram

A lot of people use the same strategy but instead adding “Insta” in front of the word.

Insta- Instagram Hashtags
Hashtag Number Of Photos
#instamood 160,445,303
#instafollow 100,307,334
#instacool 97,953,894
#instacollage 59,569,703
#instaphoto 49,462,394
#instagramhub 44,687,913
#instagramers 14,831,369
#instafood 12,797,333
#instafashion 9,818,450
#instahub 9,074,404

6. Photo Instagram Hashtags

Instagram

Instagram hashtags with the word “photo”

Photo Instagram Hashtags
Hashtag Number Of Photos
#instaphoto 49,462,394
#iphonephotography 3,181,927
#photoshoot 2,226,174
#photoadaymay 1,323,477
#marchphotoaday 1,233,742
#marchphotochallenge 1,107,034
#photowall 985,692
#febphotoaday 930,046
#januaryphotochallenge 840,250
#photoadayjune 818,997

7. Fitness Instagram Hashtags

Instagram

These are instagram hashtags about fitness and working out.

Fitspo = Fitness and Inspiration

Not sure who came up with this. I don’t like the sound of it but people use it 🙂

Fitness Instagram Hashtags
Hashtag Number Of Photos
#workout 10,533,372
#fit 8,323,813
#gym 5,736,178
#running 3,256,390
#fitspo 679,767
#run 592,418
#gymshark 449,295
#instafit 427,118
#shape 286,454
#getfit 268,966

8. Mood Hashtags

Instagram

Happy, sad, bored…people post photos when they react to something about their life.

Mood Instagram Hashtags
Hashtag Number Of Photos
#smile 252,785,284
#amazing 194,641,977
#lol 130,927,605
#cool 102,573,138
#funny 97,230,938
#bored 93,571,892
#nice 83,952,846
#awesome 64,511,280
#loveit 61,229,446
#tired 44,819,125

9. Weather Hashtags

Instagram

Weather Instagram Hashtags
Hashtag Number Of Photos
#sun 123,558,863
#snow 40,590,329
#sunset 10,810,239
#sunshine 9,257,898
#sunny 7,235,039
#fall 7,008,550
#sunrise 6,060,907
#summertime 4,884,362
#cold 3,501,360
#winter 2,435,341

10. Colors Instagram Hashtags

Instagram

Colors Instagram Hashtags
Hashtag Number Of Photos
#black 77,947,745
#red 13,694,916
#white 13,221,833
#yellow 10,950,891
#orange 9,885,734
#blackandwhite 5,083,384
#purple 4,122,945
#brown 4,015,178
#grey 840,184
#blue 63,896

What Instagram Hashtags Do You Use?

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