100 Most Popular Hashtags for Instagram By Category

People just won’t follow you on Instagram. Unless you:

  • Are a celebrity
  • Create attractive content consistently
  • Engage with people
  • Add the right hashtags

These are the most popular hashtags for Instagram if you want to increase your followers.

100 Most Popular Hashtags for Instagram By Category

1. Food Instagram Hashtags

Instagram

Food Instagram Hashtags
HashtagNumber Of Photos
#instafood12,797,333
#foodporn9,636,026
#foodie855,117
#foodgasm622,986
#foodstagram598,549
#foodpics394,563
#seafood334,575
#japanesefood280,233
#junkfood247,273
#veganfoodshare243,226

2. Fashion Instagram Hashtags

Instagram

Fashion Instagram Hashtags
HashtagNumber Of Photos
#fashion257,030,473
#style167,642,913
#instafashion9,818,450
#fashionista629,299
#fashionable286,686
#streetfashion271,712
#fashiondiaries260,449
#igfashion180,486
#fashionshow157,252
#highfashion138,017

3. Follow Instagram Hashtags

Instagram

Beware these hashtags can give you a lot of spam. These are Instagram hashtags that have the word follow. Some people use them to get more followers.

Follow Instagram Hashtags
HashtagNumber Of Photos
#follow4follow205,227,045
#followforfollow164,767,125
#instafollow100,307,334
#followback14,988,198
#ifollowback5,870,002
#teamfollowback5,489,830
#followers4,475,489
#followher919,288
#followbackalways668,778
#follower662,979

4. -Gram Instagram Hashtags

Instagram

These are Instagram hashtags that end with “gram”. A lot of people use their brand, product or any keyword and add “gram” to it.

-Gram Instagram Hashtags
HashtagNumber Of Photos
#webstagram102,694,039
#tweegram99,690,243
#statigram39,917,095
#tagstagram7,174,943
#regram4,728,539
#petstagram4,238,672
#textgram3,644,395
#dogstagram3,320,832
#versagram2,740,556
#catsofinstagram2,253,705

5. Insta- Instagram Hashtags

Instagram

A lot of people use the same strategy but instead adding “Insta” in front of the word.

Insta- Instagram Hashtags
HashtagNumber Of Photos
#instamood160,445,303
#instafollow100,307,334
#instacool97,953,894
#instacollage59,569,703
#instaphoto49,462,394
#instagramhub44,687,913
#instagramers14,831,369
#instafood12,797,333
#instafashion9,818,450
#instahub9,074,404

6. Photo Instagram Hashtags

Instagram

Instagram hashtags with the word “photo”

Photo Instagram Hashtags
HashtagNumber Of Photos
#instaphoto49,462,394
#iphonephotography3,181,927
#photoshoot2,226,174
#photoadaymay1,323,477
#marchphotoaday1,233,742
#marchphotochallenge1,107,034
#photowall985,692
#febphotoaday930,046
#januaryphotochallenge840,250
#photoadayjune818,997

7. Fitness Instagram Hashtags

Instagram

These are instagram hashtags about fitness and working out.

Fitspo = Fitness and Inspiration

Not sure who came up with this. I don’t like the sound of it but people use it 🙂

Fitness Instagram Hashtags
HashtagNumber Of Photos
#workout10,533,372
#fit8,323,813
#gym5,736,178
#running3,256,390
#fitspo679,767
#run592,418
#gymshark449,295
#instafit427,118
#shape286,454
#getfit268,966

8. Mood Hashtags

Instagram

Happy, sad, bored…people post photos when they react to something about their life.

Mood Instagram Hashtags
HashtagNumber Of Photos
#smile252,785,284
#amazing194,641,977
#lol130,927,605
#cool102,573,138
#funny97,230,938
#bored93,571,892
#nice83,952,846
#awesome64,511,280
#loveit61,229,446
#tired44,819,125

9. Weather Hashtags

Instagram

Weather Instagram Hashtags
HashtagNumber Of Photos
#sun123,558,863
#snow40,590,329
#sunset10,810,239
#sunshine9,257,898
#sunny7,235,039
#fall7,008,550
#sunrise6,060,907
#summertime4,884,362
#cold3,501,360
#winter2,435,341

10. Colors Instagram Hashtags

Instagram

Colors Instagram Hashtags
HashtagNumber Of Photos
#black77,947,745
#red13,694,916
#white13,221,833
#yellow10,950,891
#orange9,885,734
#blackandwhite5,083,384
#purple4,122,945
#brown4,015,178
#grey840,184
#blue63,896

What Instagram Hashtags Do You Use?

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